If you increase the number of people that make it past each stage of your conversion funnel, your overall number of conversions increases. While that makes sense, often times companies attempt to make improvements before fully understanding how the steps of their current funnel perform. Our conversion funnel optimization service starts by putting the proper analytics in place to understand the current state and tracks the impact of changes to the steps in the funnel. Based on the data we’ll suggest a series of experiments for conversion funnel optimization. Each experiment is tracked to understand the impact on your conversion goals.
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